Why Ignoring Photos on Your Google Profile Is Killing Trust

In 2025, people make decisions with their eyes first. If your Google profile is empty or outdated, you are silently telling potential customers, “We don’t care,” and they believe you.

The Numbers Back It Up

Here is why photos matter more than most business owners realize:

• Listings with photos get 42% more requests for directions and 35% more clicks to the website.

• People process images 60,000 times faster than text, which means they notice your photos before they read a single word.

• Businesses that update photos regularly see higher engagement and more trust from new customers.

Photos are your first impression. A profile with zero effort is like showing up to a job interview in pajamas.

What to Post for Maximum Impact

Not sure what to upload? Here are easy ideas that grab attention:

• Before and after shots if you are a tradie or cleaner.

• Smiling staff photos for cafés, gyms, or service businesses.

• Your products in action for retail or e-commerce.

• Inside your location so customers know exactly what to expect when they visit.

Consistency is key. Even one new photo a week shows customers that your business is active and trustworthy.

Bottom Line

Your photos are the handshake before the handshake. They either invite people in or send them straight to the next listing.

Take 20 minutes this week to upload a few great shots. Your Google profile will go from invisible to a silent sales machine.