68% of local searches result in a visit within 24 hours

In 2025, most people don’t type your website into a browser first. They search Google Maps or “near me” on their phone. If your profile isn’t dialed in, you’re basically invisible.

The Numbers Don’t Lie

Let’s break this down with some hard facts:

• 68% of local searches result in a visit to a business within 24 hours (source: Google).

• Businesses with 5 or more reviews get 270% more clicks than businesses with zero reviews.

• 88% of consumers trust online reviews as much as recommendations from family and friends.

Translation? People are making buying decisions without ever visiting your website. If your profile is missing info, slow to respond to reviews, or looks like it was abandoned in 2019, they are picking your competitor instead.

What a Weak Profile Signals to Customers

A bad profile doesn’t just sit there quietly. It actively tells potential customers:

• “We don’t care enough to keep this updated.”

• “We might not respond if you call.”

• “Try the guy down the street instead.”

And the worst part? You will never know how many calls or bookings you did not get.

Here’s How to Fix It Fast

1. Complete your profile: Fill out every field including hours, services, website, and phone.

2. Add fresh photos: People buy with their eyes first. Upload real, high-quality images of your work, team, or space.

3. Collect and reply to reviews: A steady flow of new reviews signals that you are active and reliable.

4. Post updates weekly: Share promos, tips, or recent jobs to stay top of mind.

Do these simple steps and you will flip your profile from invisible to irresistible.

Your competitors are probably reading this too, so the question is: are you going to fix it today or hand them your customers tomorrow?