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The Local SEO Playbook: 3 Free Ways to Get Found Without Ads

Spending money on ads is great if you have the budget. But most local businesses are leaving free traffic on the table because they are not using the simple tools Google already gives them. If you want more calls and visits without paying for clicks, here is your playbook.

Spending money on ads is great if you have the budget. But most local businesses are leaving free traffic on the table because they are not using the simple tools Google already gives them. If you want more calls and visits without paying for clicks, here is your playbook.

1. Post Weekly Updates on Your Google Profile

Most businesses treat their profile like a “set it and forget it” signboard. That is a mistake. Google loves fresh content.

  • Post about current offers, seasonal services, or recent jobs.

  • Even a short post with a new photo can push your profile higher in local search results.

  • Regular posts make your business look alive and trustworthy.

2. Use Keywords in Your Profile

If someone searches “Plumber Brisbane,” they are not typing “Best service ever.”

  • Add your services and location keywords in your business description.

  • Include them in your posts and photo captions too.

  • This makes it easier for Google to connect your profile with the people who are ready to buy.

3. Answer Questions Publicly

Google lets customers ask questions right on your profile. Most businesses ignore them, which is a wasted opportunity.

  • Add clear answers to common questions about pricing, service areas, or booking.

  • Each answered question is free SEO and builds customer trust.

  • Bonus: you can even ask and answer your own FAQs to get the ball rolling.

Bottom Line

Local SEO is not magic. It is just doing small, free things that most of your competitors are too lazy to do. Post weekly, use the right keywords, and answer questions publicly.

Do these three things consistently and your phone will ring more often without spending a cent on ads.

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Why Does My Google Business Profile Matter?

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It’s the first thing most people see when they Google your business. If it looks outdated or inactive, they’ll scroll past. A strong profile helps you get found and chosen by people ready to buy.

Why Does My Google Business Profile Matter?

->

It’s the first thing most people see when they Google your business. If it looks outdated or inactive, they’ll scroll past. A strong profile helps you get found and chosen by people ready to buy.

Why Does My Google Business Profile Matter?

->

It’s the first thing most people see when they Google your business. If it looks outdated or inactive, they’ll scroll past. A strong profile helps you get found and chosen by people ready to buy.

Why Should I Pay When Google Business Profile Is Free?

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Why Should I Pay When Google Business Profile Is Free?

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Why Should I Pay When Google Business Profile Is Free?

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Do You Lock Me Into A Contract?

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Do You Lock Me Into A Contract?

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