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Why Updating Your Google Business Hours Actually Matters
🕒 Why Updating Your Google Business Hours Actually Matters
It might seem small, but keeping your business hours updated on Google can be the difference between gaining a customer or losing them to a competitor.
A study by Google found that 54% of people look up a business online before visiting, and if your hours are wrong, 2 out of 3 customers are likely to go elsewhere.
Here’s why keeping your hours updated matters:
📍 Helps your business show up more accurately in search and maps
📞 Reduces missed calls or negative reviews from confusion
✅ Builds trust — especially with new customers
Even if your hours only change a few times a year, it’s worth staying on top of it.
📅 QLD Public Holidays to Keep in Mind (2025):
• New Year’s Day – Wednesday, 1 January
• Australia Day (Observed) – Monday, 27 January
• Good Friday – Friday, 18 April
• Easter Saturday – Saturday, 19 April
• Easter Sunday – Sunday, 20 April
• Easter Monday – Monday, 21 April
• ANZAC Day – Friday, 25 April
• Labour Day – Monday, 5 May
• Royal Queensland Show (Brisbane only) – Wednesday, 13 August
• King’s Birthday – Monday, 6 October
• Christmas Day – Thursday, 25 December
• Boxing Day – Friday, 26 December
✅ Tip: Google lets you set “special hours” in advance. Update these before each holiday to avoid customer confusion and keep your profile trustworthy.
